Here is our final Yahoo! presentation - Download yahoo20presentation.pdf
. We presented this to a few people from their marketing department. This is mostly the creative from the presentation and requires an in-person explanation. The strategy was done mostly without PowerPoint. We suggested to Yahoo! that instead of using their brand as a vehicle for visionary products like Yahoo! Answers, Flickr, and Del.icio.us, these products should be vehicles for Yahoo!'s vision - Communal Wisdom.
We extracted this vision from a meeting we had at the Yahoo! campus with the Answers team. The basic thought behind this vision is this - If you had one question, would you rather ask an algorithmic search engine or everyone on earth. As long as time wasn't an issue, you would obviously get a better answer by asking everyone on earth. The internet is making advances and breaking down barriers like this every second. For example, Yahoo! Answers allows you to ask any question you want, and receive personal responses from people around the world. Also, Flickr and Del.icio.us aggregate information on the internet and rank it based on human needs and preferences.
In the future, the internet will add a layer of meaning and context to all the information it holds. We shared this vision with Yahoo! and they thought that this would be a great global campaign that Yahoo! could own as a company. The Yahoo! brand is about people, and Communal Wisdom is driven by people.